northwind.co
Descriptor
NORTHWIND*ORDERDomain
northwind.coEntity
Northwind LLCPayout
Weekly$612k/ mo · 4.2k orders
How it works
You're running Stripe across four brands, Square on two more, an Authorize.net account for the legacy portfolio, and a spreadsheet of splits someone rebuilds every Monday. That ends here. One parent account, one ledger, every brand's billing identity intact.
The four steps
Four gates, four real timings. We measure every one — these are medians across the last 40 operators we onboarded.
12-question application. Entity structure, brand count, processor stack, volume. No hard pull, no obligation.
Human underwriter reviews volume, vertical, processing history. One Loom back to you with the approved structure.
We wire your existing Stripe / Square / Authorize.net into the parent ledger. Descriptors, Apple Pay, Google Pay verified per brand.
First charge clears on the parent ledger. From there, each new sub-brand is a 18-minute median install. No underwriting round-trip.
Where multiflow sits
HubSpot, Customer.io, Gorgias, QuickBooks, Triple Whale. Unchanged.
Per-brand descriptors · consolidated dashboard · dispute queue · payout fan-out
PCI-DSS Level 1 · interchange pass-through · settlement · PCI scope
Shopify · WooCommerce · custom · headless. Same UX as always.
Parent ledger architecture
Each sub-brand keeps its own descriptor, domain, support email, and payout entity. The parent only sees one aggregated ledger — the customer never sees the parent.
NORTHWIND*ORDERnorthwind.coNorthwind LLCWeeklyPINECREST*COpinecrest.storePinecrest CoDailyAXIAL*SHOPaxialtides.comAxial Ops IncDailyKINFOLK*SHOPkinfolk.shopKinfolk HoldingsWeeklyVOLK*INNOVvolk.coVolk Innov LLCWeeklyThe three moves
One install per sub-brand on the platform you're already running — WooCommerce, Shopify, custom, headless. You keep your existing merchant account on Stripe, Square, or Authorize.net. We wire every brand's checkout into a single parent ledger. Done in a day per brand, no changes on the processor side.
Every charge lands in the parent ledger on your existing processor. Each sub-brand keeps its own billing descriptor, its own support line, its own refund flow — so customers see the brand they bought from, not the parent LLC. Apple Pay and Google Pay work on every sub-brand's checkout out of the box.
One dashboard. Revenue splits by brand, SKU, region — whatever slice your finance team needs. Payouts fan out on your cadence to the right legal entity (daily, weekly, or custom). Refunds, coupons, and affiliate credits reconcile automatically so nobody's rebuilding the spreadsheet on Monday.
A single day in your ledger
Watch a live portfolio cycle: charges pour in from every brand, route through the parent, clear to the acquirer, and fan back out as payouts to the right legal entities.
What Monday mornings look like
What the first two weeks look like
12 questions. Underwriter reviews volume, vertical, processor stack. Decision in 24 business hours — no hard pull.
We connect your existing Stripe / Square / Authorize.net. Rates, history, payout cadence — unchanged.
Lowest-volume brand first. Checkout wired, per-brand descriptor verified, live charges clearing. Refund + support flows untouched.
Remaining brands in batches of 3–5. Apple Pay + Google Pay live everywhere. Dashboard access for finance with per-brand filters.
First weekly reconciliation runs through the consolidated ledger. Ops lead confirms splits. Payout cadence locks in.
Finance pulls live numbers. Support sees every charge in one place. Brand #11, #12, #13 take an afternoon, not a re-implementation.
Works with your stack
We don't ask you to rip-and-replace carts, CRMs, or analytics. One install per sub-brand on the platform you're already running.
Native WP plugin. One install per store. Apple Pay + subscriptions route through the parent — no theme or gateway reorder.
Private app + checkout extension. Theme look preserved; attribution slots into Shopify reports with brand-level breakdowns alongside.
REST + webhook SDK. Most teams live in a half-day. Sandbox account so QA never touches prod until you sign off.
Metered + tiered subs route through the parent, per-entity invoicing intact. Dunning + proration follow your existing rules.
Clear ownership
Two sides of the ledger. Everything on the left stays exactly where you have it today. Everything on the right is the orchestration layer we bolt on top — no duplicate CRMs, no migrated data, no lost rates.
Zero migration. Zero rewiring. We never touch these.
Six systems you'd otherwise build, buy, or maintain yourself.
Operators ask us
No. You keep your existing merchant account. multiflow sits on top and orchestrates the ledger — Stripe, Square, and Authorize.net all stay exactly where they are. Your interchange rates, your payout terms, your PCI scope: unchanged.
The sub-brand they bought from. Every sub-entity ships with its own billing descriptor so there's no "why is my statement showing Acme Holdings?" support ticket. Finance rolls it up to the parent; customers see their brand.
Portfolio-tier operators (6 – 40 entities) typically hit go-live inside 5 – 10 business days. We batch 3 – 5 brands per day once the parent is live. Network-tier (40+) gets a dedicated success engineer and staggered rollouts.
Refund flows stay per-brand — customer support teams keep their existing process. Chargebacks land in one dashboard with brand + SKU + descriptor attached, so your dispute team isn't logging into 5 different portals to pull evidence.
No. multiflow is a reconciliation + routing layer, not a CRM. Webhooks push events to whatever your team already uses — HubSpot, Customer.io, your internal data warehouse. We don't ask you to migrate the business.
Yes — that's the point. New sub-entities get added from the parent dashboard in minutes. One checkout install, done. No underwriting round-trip per brand unless vertical or volume changes materially.
Legitimate parent entity (LLC, C-Corp, or equivalent), active merchant account on Stripe, Square, or Authorize.net, and a legitimate operating history on at least one brand. We approve most verticals — underwriting reviews your stack and volume in under 24 hours.
Most operators are approved inside 48 hours. Start your application — 6 steps, no hard-pull, no obligation.
Talk to an operator
Human reply within 2 business hours. No chatbot.